Website is like a canvas for every business organization, where you put your ideas, sell your product, make a connection with your customers, build trust, place your content, offers and so on. In today’s competitive business world where people have a small span of attention website is a basic requirement to have in order to run your small boutique, your designed t-shirt, your cupcake shop just like any other multi-million-dollar business. There is no business which can run successfully without a proper framework; hence a website comes into play for online presence of your startup business.
Before diving into the main discussion, I want to share a true story with you in this regards.
In 2015 Tomal (an entrepreneur) launched an online flower selling business. His core idea was providing flowers to people’s door step and initially he selected Facebook page as his only selling medium. In his defense, he thought a website will be a waste of money and Facebook will be more than enough to reach his targeted customers. But boy he was wrong, none of his plan was properly working. Couple of major issues were receiving orders and unstructured payment method. As a result, he was losing his prospective customers and it was a mess. Then he launched his website “Deshiphool” in December of 2015
Fast forwarding today, “Deshiphool” is a big success and Tomal’s business never been more organized.
Now take a look at the list of benefits a website can do for your startup business
As a startup, your main concern should be making smart choices which aren’t too costly. A website falls right into one of those smart choices. Depending on your requirement of page and design sophistication website cost can vary. A simple Google search can give you a rough idea about how much a website should cost.
Also, there are some website design calculator where you can add specification based on your customization. These tools are easy to use and updated over time based on market trend. You can reduce your cost even lower by offshoring your web design and maintenance into other countries.
Everything is in our fingertip these days. People don’t like hassle of going to a physical shop. Website is a place where they go to make their informed decisions.
Through a website customers stay connected 24/7 with you, which creates trust and credibility among client about your business. Emerging rate of smartphones and tablet usage made your website even lucrative way to reach out to your customers. Now they are always one click away from taking your service or buying your product, thanks to website for creating a web presence. Design is one of the most important thing when it comes to accessing a website. A bad design can hurt your status and it also seems very unprofessional. Your customer will appreciate a clean and clear design where they can roam around effortlessly.
3. Creating Relation With Audience
Going through your website customer can get an idea about what you offering them or what are the benefits they can acquire from you. An awesome website can engage your customer to your brand and it will help you to develop customer relationship better with them. In “FAQ” or “Contact us” section you can answer them the burning question they have for you. Your audience also can contact with your marketing executive in your website chat. It is a form of real time communication that can help your audience to know about product or service you are providing. These tools help your customers to make informed decision and create credibility for your business in the long run. From those questions that customers often ask, you will understand what problem need to be addressed or new ideas for improvement. Startups are always looking for new ways of serving the market and it will be a smart way to reach out to your customers.
4. Free Advertising
Nowadays advertising ain’t cheap (TV ads, radio ads, online sponsored ad). But your website holds the most cost effective solution for that, because you can put your new offerings and news in website which otherwise would have cost you lot more. Not only you can put offerings on your website but also in front of your targeted audience, as a result you can make sure that your potential customers surely getting your message and not missing out on anything. It also ensure that your return on investment is right on track.
5. Shared Point of View
We all heard about “content marketing”. Why content marketing is so popular these days? Because people want to use a brand who understands them, service providers who share similar ideas like them. Your blogs, videos, info graphics, case studies, white paper everything is content marketing. Nothing helps more your content marketing strategy than having a website where you can manage everything under one roof.
Have a look at some of the content marketing stats to grab the significance –
- Content marketing cost 62% less than outbound marketing.
- 88% B2B marketers use content in their marketing strategies.
- Content marketing has six times higher conversion rates than traditional marketing.
- 56% marketers believe that content increase brand recall among customers
One particular information I found intriguing, about 210 million people are using ad blocking software’s in a daily basis. Not only that, people also watching those shows which don’t have any ads or fast forwarding the tv commercial parts.
What does it mean? It means that people’s perception about advertising is changing. Nowadays people don’t want to see your jingled advertisements. Now can you guess what is the most futuristic tactic to reach them?……. Bingo!!!!
6. Keeping Track
Website helps you to keep track of your visited customers. More specifically landing page is a very useful way of gathering customer information so that you can connect with them in a regular basis and send them your new offerings or content. It creates a long-term relationship with customers. The more landing page you have the more leads you likely to get. One small thing you have to keep in mind that call to action is the base of any landing page. A clear call to action appeal can persuade your customers and show them the right way to procced.
You can gather information how long they have been in your website, which product or service they are liking most, which stuffs they are not liking, which social media tools are working for you better, form where people have been discovering your site, which geographic people is your potential lead so on and so forth. There are both free and paid tools for gathering and interpreting those data – Google analytics, Google webmaster tools.
7. Easy To Promote
Promoting your business in different platforms never been easier with the help of web presence. Through content you can promote your website and attract your customers. You can create your content in video, audio and written form. In written from blog is the best choice. The popularity of blog and written content is growing and it seems very promising in coming years.
Blogging drives 3 times the number of leads, because your blog last forever and evergreen topics are always in demand. But paid advertising doesn’t give you that much flexibility because it will only last as long as you pay for it.
A study conducted on 1000 websites who blog regularly. The findings of the study are overwhelming. After 18 months from starting even the smaller websites starts getting 10,000+ visitors per month. That kind of traffic means revenue in millions if you can provide the value in product or service form.
Video content can also be a great way to attract leads. With some cool statistics (1) you will get an idea –
- An average user watches 16 minute 49 second of online video ads very month.
- 90% online shoppers find video helpful for buying decision making.
- According to comScore 100 million internet users watch video each day.
- 8 million words is equivalent to 1 minute of video.
8. Expanding The Customer Pool
Expanding your current market and reaching out to new target pool is the main benefit of having a website for small business. Making your website SEO optimized is essential to have good search engine rank. There are many tools through which a website can be optimized. For instance SEMrush and Moz two of the major platform for making you website SEO optimized. But it can be confusing sometimes and don’t forget that preciseness is key here. So, it will be a good idea to hire professionals for that kind of optimization.
Producing quality content is equally important in order to make your website and your business visible in your respective business arena. If people find your content useful and come back to your website to read more or share it with others in social media it will be useful for site to rank higher. Because search engine will see you as an authoritative figure, therefore in future when people search something that is related to your content search engine will rank you higher. This will lead to customers from outside your geographic reach to discover your website and take your services, which would not have been possible without a website. This will ultimately help you to make profit and grow even bigger.
I hope this was helpful for you. What do you think about your website? Are you satisfied with your business website? Do you want to add anything else to the discussion?
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